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26 June 2015

Celebrating a legacy: Le Creuset’s 90th anniversary

Flame

In the last ninety years, countless culinary trends have come and gone, but Le Creuset’s place at the table has stood the test of time. For nearly a century, Le Creuset has focused on inspiring and empowering people everywhere to make joy through cooking. From the original enameled cast iron cookware to stoneware, stainless steel, silicone and more, Le Creuset has grown to offer products across a range of materials and categories that guarantees the right tool for the right job.

This year, Le Creuset celebrates its 90th anniversary.

Factory

Since 1925, Le Creuset has been crafting the world’s most cherished cookware, bringing joy into kitchens everywhere. During its nine-decade history, the beloved brand has manufactured over 300 million products for more than 70 countries.

Nine decades ago, a French enamelling specialist and a French casting expert came together to make superior cast iron cookware, coated in a porcelain enamel glaze. The two opened a foundry in Fresnoy-le-Grand, a small town in Northern France, and began producing colourful enamelled cast iron—a revolution in a time when cookware was dull and gray. Their first colour, in fact, was a bright ‘Flame’ orange inspired by the vibrant tones of molten cast iron.

Factory-2

Since then, Le Creuset has grown into a global company offering a full collection of premium cookware, bakeware, kitchen tools, wine tools and kitchen accessories, but the brand’s commitment to hand-crafted quality and vibrant colour endures today.

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“It’s no surprise that Le Creuset’s first Flame-coloured cocotte came in 1925 – a time when France led the world in reinventing modern cuisine. Le Creuset has always been at the forefront of design and colour,” said Paul Van Zuydam, Chairman of Le Creuset. “It’s why cooks around the world feel so passionate about our products. They trust our quality, but they also treasure us for the colour and joy Le Creuset helps them create in their kitchens. I am excited to celebrate 90 years of our rich legacy – and even more excited about all the future holds. From the beginning, our founders were committed to designing cookware that lasts for decades. Now, nine decades later, we are delighted to pay tribute to their colourful vision and craftsmanship – and to all the ways Le Creuset cookware has made an impact on people’s lives”.

To view our full range of products, visit our online shop at www.lecreuset.co.za or pop into your nearest Le Creuset Boutique store.

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